Fonts are a necessary component of your business branding, whether it’s for your website, printed material or social media platforms. Unfortunately many business owners frequently overlook the importance of typography in their business. Neglecting font consistency in your branding, makes your business appear amateur and clumsy.
In this article, I’m going to share some tips on how to keep your type tidy, and reveal my most favourite font sites that I use to build my font library.
Finding a font that suits your brand and brand voice can be tricky, here are my top tips for choosing a font:
- Your font should be legible – Your chosen brands fonts will be needed for additional collateral as well as your primary logo. So with that in mind, ask yourself, will it be easy to read when used for headings, titles, subtitles, and body text and online? Script fonts can sometimes be miss-read, or difficult to read so before making a decision ask close friends and family if they can read it correctly.
- Avoid ugly overused fonts – You don’t want your audience imagining office memos when they see your business branding do you? With loads of inspiring paid and free font sites, there’s no excuses for using overused fonts. HINT: Avoid fonts like Papyrus, Comic Sans, Brush Script, Impact, Scriptina and Bradley Hand (please!). Professional design holds typography at the core, so make sure yours looks smart!
- Consistency is key – Once you have selected your font set, take note and use them for ALL your communications such as social media, website and print collateral (if you’ve had professional branding completed by a graphic designer, this information should be in your “Brand Style Guide“). This helps build brand recognition in tern adding value to your business brand.
- Use various weights and sizes to create interest and order – Decide what’s most important on your page or your graphic and highlight it using a bigger font size to give it the appropriate order treatment. This help the reader determine what information that they should pay attention to most. Don’t go overboard (remember less is more) not everything needs to be bold and red!
- Ensure your font choice fit your brands voice – It makes a lot of sense for a business selling children’s brightly coloured toys to use something loose and fun, not so much if your an accounting firm however! If you are unsure, go back to the question of “Who’s your target market”? when selecting your typography, and choose something appropriate, not necessarily what appeals to you (or your husband!).
Brand Tip: Only use 2-3 contrasting fonts throughout your brand.
Know your type – a quick guide:
- Serif: A small decorative line added as embellishment to the basic form of a character. The most common serif typeface is Times Roman.
- Sans Serif: A typeface that does not have extending features called “serifs” at the end of strokes. Sans-serif fonts tend to have less line width variation than serif fonts. A common sans serif typeface is Helvetica.
- Script: Script typefaces are based upon the varied and often fluid stroke created by handwriting. They are generally used for display or trade printing, rather than for extended body text.
- Slab Serif: (also called mechanistic, square serif, antique or Egyptian) typeface is a type of serif typeface characterized by thick, block-like serifs.
- Display: A display typeface is a typeface that is intended for use at large sizes for headings, rather than for extended passages of body text.
Where to find fonts that aren’t overused and lame?
So glad you asked!
Here are a few of my favourite paid and free font sites below.
But remember, you get what you pay for so choose wisely.
If you need some help choosing some fonts for your business branding I would love to work with you.
Disclaimer: Some of these links are affiliate links, which means I receive a small discount or payment for referring you (which I completely appreciate!) and you will also receive a free offer or discount to try it out. I wholeheartedly endorse these brands and I only share products or services that I believe are worth the investment and that I use for my own business.