CLIENT: Secret Blooms
JOB TYPE: Brand Styling
SKILLS REQUIRED: Branding, Logo Design, Print Collateral

About The Company | Secret Blooms are committed to making silk and faux flower arrangements a desirable alternative rather than a compromise. Allergy free, low maintenance, always fresh and cost effective – our range of botanicals bring the wow factor to any space or occasion. We are committed to supplying the finest silk and faux flora on the market complimented with the very best customer experience. We work with a broad range of budding and established floral designers – all of whom are profiled and credited for their creations. Each and every one of our arrangements carries our trademark wooden seal – so you will always know when its Secret Blooms.

Brand Requirements | The final logo design would emphasise the blooms and have secret minimalised or stylised in a way that its subtle, simple, preferably with a twist on something floral to incorporate the silk / faux element. The colour palette needs to be very neutral / natural.  Two key reasons – the florals themselves bring all the colour we need to our look (online and offline) and needs to counter the ‘artificial’ element of the product with natural tones and fabrics. 

Packaging | Kraft paper based to compliment this the neutral tones.  The floral images on the website will be against a plain white background keeping everything clean and simple.  

Brand Voice | Exclusive, luxury, high quality, unique.
Logo features monotone to translate well across the neutral tones and re-enforces the high end feel.

Collateral completed | Brand styling, stationery (greeting card, business cards, gift voucher, decals, letterheads, care cards, corporate gifting two pager).

Secret Blooms

Being asked to bring a dream business to life through branding is quite a responsibility. We did a lot of research into designers before we finally asked Janelle to take our project on. We were determined that – like our product – our branding would enthuse a premium, indulgent and organic look and feel. Using a mood board and just one or two chats by phone – imagine our delight when one of the two initial design ideas Janelle sent us made us squeal with delight! It was perfect. Whilst her creativity and design skills are exceptional it’s her responsiveness and can-do attitude that make her the complete package and an absolute pleasure to deal with.
Since the initial engagement we have commissioned Janelle to design our complete stationery range and regularly request her support for ongoing digital design with our marketing collateral. We’re growing rapidly and couldn’t imagine having anyone but Janelle as the digital design custodian of our brand.

Sarah Bernhardi

Ready to take your business to a whole new level? Let's make your first impression unforgettable

If you're ready to bring your brand and business to life with consistent, attractive branding and a business you are proud to share, get in touch with me and let's have a chat!