CLIENT: Little m Cakery
JOB TYPE: Brand Styling
SKILLS REQUIRED: Branding, Logo Design, Stationery Design
Brand Voice | artistic, sophisticated, refined, unique, creative, modern.
Its time for a new brand reveal this week, I’d love to introduce to you my client Little m Cakery. We’ve been working on this rebrand since August this year, so I’m so excited to finally be ready to share everything with you!
When Maheshi first got in touch with me, she was looking at rebranding her existing business to better reflect the direction that her business had grown too. After tweaking the mood board slightly, she also had an idea to use an elegant ginko leaf as part of the primary “m” component of her logo. This idea actually came from one of the most popular cakes she had created. We carried that ginko theme through and incorporated it into the primary logo and other elements of her branding, included a secondary logo, submark, illustrative graphics, tissue paper, sticker and a business card design.
Mood Board |
Please go take a look Maheshi’s Instagram page where you will find a gallery of her beautiful cake and dessert designs. Working on this rebrand has been so much fun and I just know Little m Cakery is going to go on and do fabulous things!
Thank you so much for working with me Maheshi, you have been an absolute pleasure to work with and I wish you all the best in the future!
Little m Cakery
“As a small business owner, investing in my logo was a very important, yet daunting, step for me. I felt nervous as I knew I had to change my logo to truly reflect the message I intended it to convey about my brand, but also because I was still figuring it all out. I knew I wanted a minimal yet elegant design. Having browsed through the work of many graphic designers, I was delighted when I came across Inkeepress. Janelle’s logo for Inkeepress really appealed to me and I knew instantly I wanted to work with her. Her blog is a treasure trove of information, which again confirmed to me that she really does know what she’s doing. From our initial email and first phone call to discuss the brand, two things really stood out to me about Janelle and her work ethic – she’s a good listener and she really does care about getting the best outcome for you. She took all my feedback after the first iteration and incorporated everything that I had requested seamlessly and beautifully. Thank you Janelle for your amazing work and attention to detail. You were such a breeze to work with and I am over the moon about my logo and collateral material. It enhances my work and has given me a great foundation to build my brand. I will forever be grateful. I can, and will, highly recommend Inkeepress for all your branding needs.”
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