Most clients that come to me for branding or graphic design have never actually dealt with a graphic designer before and therefore, generally don’t have any idea what what to expect, or how the whole design process works or looks like, and this is totally okay! In my experience, the initial contact normally consists of a simple email explaining that they (the client) requires my services followed by “so where do we go from from here, sorry I’ve never done this before?”.
So in today’s post I’m going to give you my top tips for being super organised before making that first step of contacting your potential graphic designer.
1. Be Realistic About Your Timeframe:
Make sure when selecting a graphic designer to work with that you keep in mind the timeframe of your project. Allow yourself and the designer enough time to work through the brand process. Often people don’t understand how long it takes to create a new brand, or that good designers are often booked out for months! If you’re not sure how much time your project will take, contact your designer in advance so that neither one of you needs to scramble to get everything together in a manic rush.
2. Consider and Be Clear About The Style You’d Like:
Most people can see in their minds eye the colours, style, fonts, and direction of their new branding before approaching a designer, and then some on the other hand have no idea. If you are unsure about the direction or style you want for your future brand I’d suggest taking some time to research for inspiration on websites such as Pinterest or Behance. You can check out my Pinterest Page where I have loads of 100’s of brand, stationery, logos and colour pallets all showing many different styles.
3. Provide Examples:
Once you’ve decided on your look, make your own Pinterest board and send that to your designer, you can make it a secret board and share it with your designer so that all of the examples you’ve saved are in once place for only the two of you to see!
A picture really is worth a 1000 words to a designer. By providing examples of the style that you like is probably the single best way to ensure you and your designer are on the right page. The better you can visually communicate your vision to your designer the better.
Your designer will still come up with original art work for your brand, but clear examples give them the perfect starting point.
4. Don’t be afraid to ask questions:
Even if you feel silly asking them, I encourage all my clients to ask questions. You’re paying your designer for a creative process and they should guide you through it with confidence and reassurance.
Here are some questions that are important.
How long have you been a designer?
Do you design from scratch?
Do you provide a brief form?
What is the design process?
What files types will I receive?
Do you offer ongoing support?
And that’s all I have for you!
This head start will probably make you your designer’s most favourite client, and hopefully save you some money on unnecessary revisions.
On top of all of the above, make sure you find a great designer, do your research, find someone who has a similar style to you, whose work you admire and who you believe you can trust with your business.
Still worried about hiring a designer?
Download my free “Tips For Hiring A Graphic Designer” cheat sheet.