Secret Blooms are a boutique silk flower design studio creating floral silk and faux flower arrangements for purchase and hire. They wanted Inkee Press to capture the exclusivity, luxury and uniqueness of their products when designing their new logo. Counteracting the perceived ‘artificial’ element of their products, they requested that their logo, business cards, letterhead, compliment slips, stickers and gift cards were created in a neutral based colour palette.
PRAISE: “Being asked to bring a dream business to life through branding is quite a responsibility. We did a lot of research into designers before we finally asked Janelle to take our project on. We were determined that – like our product – our branding would enthuse a premium, indulgent and organic look and feel. Using a mood board and just one or two chats by phone – imagine our delight when one of the two initial design ideas Janelle sent us made us squeal with delight! It was perfect. Whilst her creativity and design skills are exceptional it’s her responsiveness and can-do attitude that make her the complete package and an absolute pleasure to deal with.
Since the initial engagement we have commissioned Janelle to design our complete stationery range and regularly request her support for ongoing digital design with our marketing collateral. We’re growing rapidly and couldn’t imagine having anyone but Janelle as the digital design custodian of our brand.” – Sarah