Bleu is a bakery based in Kailua-Kona, Hawaii who specialise in the creation of gourmet cupcakes, cakes and mini deserts. The owners of Bleu requested Inkee Press create a simplistically elegant logo which oozed deliciousness and included their tagline of Boutique Cupcakery + Bakeshop. With their colour choices of black, blush pink and gold, Bleu wanted a clean, feminine and elegant logo which easily identified them as an upmarket and boutique bakery.